As a result, open banking is rapidly gaining traction in the financial industry, exemplified by a steady increase in awareness and investment. When asked to select as many goals as possible for open banking, bankers stated that they are:
Leveraging APIs for Customized Workflows
Developing Custom Applications and Services
Partnering with a Fintech as a Sponsor Bank
Enabling Third Parties to Access Your Data
Embedding Fintech Offerings in Digital Banking
Aggregating Data from Across Applications into a Single Data Warehouse
None of the Above
Although institutions may prefer to receive their technology from a single provider, bankers’ responses prove that this is not always the prevailing practice. In the past, many third-party technologies were disconnected from the core system. However, APIs allow seamless connections, enabling real-time data movement and reducing the need for extensive staff and operational data transfers.
The above also illustrates that institutions are trying to do more with less, creating new workflows for efficiencies or working with fintechs to help access previously inaccessible markets. An embrace of open banking is often related to operational efficiency, as well as better serving customers and minimizing attrition to digital banks or standalone fintechs.
The case for open banking lies in the potential for adaptability and choice. Though there remains concern around vendor management, data security and other factors, many see this area as an opportunity to turn a competitive environment into a collaborative one and offer the same or better functionality than any competing institution in their market. Only a negligible 1% didn’t see a relevant goal for their institution and open banking.
Some banks are concerned they’re not tech-savvy enough to enter the open banking space. However, success stories abound, and many have reported that once they get one integration under their belt, they see how easy it is to offer new and innovative technologies. Similarly, some banks are surprised to find that by providing third-party integrated technologies, they’re already on their open banking journey.
In honing their open banking strategy, institutions should consider what their peers are offering, review third-party solutions that their core already integrates with and regularly engage with their technology provider when they see an opportunity for new integrations. These integrations and partnerships could empower the bank to meet the distinctive needs of its customers, enabling it to compete and take market share, regardless of its size.
The related model, banking as a service, offers an opportunity for smaller asset banks to become more relevant or enter new markets. However, bankers should bear in mind that not every bank will be a BaaS bank and that its open banking strategy should suit its market. Industry experts urge bankers to avoid “chasing shiny objects” and potential revenue opportunities without first accounting for the needs of their existing customer base.