TBA Services Company; Online; February 2017
Smart technology continues to change the behaviors and expectations of all consumers, from baby boomers to millennials. It’s a fact that’s part of our lives now, and it’s certainly true regarding the ways consumers currently view the bank branch.
But, even though branch traffic and transactions are decreasing as customers enjoy the autonomy of digital channels, they still want to visit bank branches—they just expect more when they do. So in order to meet their expectations, banks should consider a total branch transformation.